Alan Fletcher

Graphic Designer (1931-2006)
Alan Fletcher: fifty years of graphic work (and play)

1 of his books is the art of looking side ways :

Designed to be opened at random, The Art of Looking Sideways, Alan Fletcher’s 2001 book, is an unfailing source of wit, elegance and inspiration. At over a thousand pages, it is a spectacular treatise on visual thinking, one that illustrates the designer’s sense of play and his broad frame of reference

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